SEO News

Experiments

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And even though it feels very risky, Moz conducted similar experiments and found you can get your site back and running fairly quickly, however. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...