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Experiments

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. The really cool news is in the last two features, though: Excel for AdWords (my name...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...

  4. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments. The new content experiments API allows developers to pick and choose from all the features available within...

  5. Bing Search Now Delivers Anywhere From 4 to 14 Results

    More testing and data crunching later, Bing's controlled experiments showed interesting results. As a result, Bing's experiments got more aggressive. There's a reason for that. Starting last week, Bing began changing up their search engine result...

  6. Top Google Website Optimization Resources

    Content Experiments (A/B Testing) Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Find out in this collection of tips, guides, resources, and...