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Experimentation

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  1. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Experimentation is fine in the near term, but eventually it must be backed by sound data and measurement that prove its ability to move the needle for marketers. All you have to do is stand in the middle of Times Square and observe the people...

  2. 10 Vital Steps to Building Social Influence

    Strive for intelligent experimentation. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether...

  3. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    Today, we ask the FTC to operate with humility rather than experimentation with their existing authorities. Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports.

  4. Success Through Testing: Don’t Forget the Scientific Method

    Hypotheses and predictions really begin to show what should be tested, whereas characterizations and experimentation show how to test. That time of awkward adolescence when we tried on multiple personalities to see which one really fit?

  5. ModCloth Converts Customers into Brand Evangelists with YouTube

    Embrace experimentation; be true to your brand and message," said Sarah Klenakis, Editorial Team Manager at ModCloth. Just ask Susan Gregg Koger and Eric Koger, husband and wife co-founders of ModCloth.com, an online-only retail operation that...