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  1. Local Search: Where's the Love?

    This will open up the market considerably and drive local online video from a $10.9 million market in 2007 to $1.5 billion in 2012, as projected by the Kelsey Group. At the Kelsey Group's Interactive Local Media Conference last month, local online...

  2. Is Your Paid Search Campaign Part of a Mix or a Mess?

    Our statistical group has been looking at media effects for the past 3 years. Experimental media test? To what extent does your company do geo-targeted, experimental media tests of the media mix? Incorporating your client's media plan into your...

  3. Berkowitz Sees Hidden Potential at Microsoft

    Speaking at the Search Engine Strategies conference in New York last month, Steve Berkowitz, SVP of Microsoft's Online Services Group, and SES Conference Chair Danny Sullivan discussed Microsoft's goals for its search program, and what Microsoft...

  4. Google Recipes! Google Careers! Google Confusion! The UI Madness Continues

    Maybe put an experimental feature on Second, you can isolate these people who explicitly want to play with the feature from your "control" group who really are seeing them as part of an experiment. Hate About Google list was "Stop confusing people.