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Experiment Design

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  1. 7 Ways to Make Your Google Search Result Stand Out

    Check out this Google SERP experiment. About 10 percent of my company's clients actually take the time to submit a website design review. A general listing without all the bells and whistles just won't get you the same amount of site traffic as it...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Experiment With Higher CPA Targets and Make Profit Your Primary Success Metric Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. Yet marketers struggle to pull together a...