SEO News

Experiment

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  1. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Prior to Groupon's experiment, Conductor's study found that organic search was responsible for 47% of all visits. This experiment inspired Conductor to update an earlier study of 310 million visits. Knowing exactly how your customers are finding...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. As long as you follow those tenets, feel free to experiment with the tactics...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    My random page for this experiment was the Canadian politician Claude Forget. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.