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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific problem, complete a task, save time, and so on. However, that material may not be complete – a client's...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. And while that is true to some degree, it is also a view that is dangerously one...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  7. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of pushing your news, create experiences for your influencers so they have something to react to and share. Create Experiences Traackr recently teamed up with experts at LEWIS PR to create an "at-a-glance" framework for influencer marketing...

  8. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  9. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The Reinvention of Marketing: Personalized Experiences According to Adobe research, 63 percent of high-performing companies say they're "completely focused" or "very focused" on personalizing experiences for customers; even the majority (53 percent...