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Experiences

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. This is an example of sharing personal experiences (in which they are experts), not medical advice.

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated widely loved features from others into core Yahoo experiences. Xobni: As we announced in July 2013, although we are shutting down...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific problem, complete a task, save time, and so on. However, that material may not be complete – a client's...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. And while that is true to some degree, it is also a view that is dangerously one...

  6. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  8. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...