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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Much of the YoY growth can also be attributed to Bing, which experienced steady growth in spend over the past five quarters,” the report stated. When it came to which device experienced the most impression growth, it’s no surprise mobile came out on...

  2. So Why Did All Those Movie Sites Lose Google Search Traffic?

    And how can you police others SEO-wise that might be part of the problem? When the movie blogs got hit, a number of people in SEO (including myself) started making the connection between YouTube, copyright infringement, and the algo hits.

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...

  4. 4 Critical Elements of a Successful Content Marketing Team

    The SEO Pros In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding of online marketing. Writing or producing content: Producing the actual content is a major driver of any...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New Year's Eve edition, I'm presenting some of the most popular...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years. Basic search engine optimization (SEO) is...

  7. Old Sites vs. New Sites: Which Will Win in SEO?

    Investing in sufficient SEO and link building is also getting harder, because conversions on organic search traffic are getting harder to track. Should Google change the way it values authority or is the change in public opinion already taking its...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Nomenclature: The Industry Case For and Against SEO Measuring keyword success in SEO via a ranking report? Social media marketing has become a routine part of SEO recommendations. While the engines work toward lessening the importance of link...

  9. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    The insights provided are 'technical' so they are not intended as a replacement for a highly skilled and experienced SEO. The insights came from analyzing websites affected by Penguin 2.0, which examined all onsite SEO aspects that led to a step...

  10. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Have a thorough SEO audit completed to identify problematic areas from a Panda standpoint. The problems need to be rectified from both a usability and SEO standpoint, and sooner than later. My recommendations are based on analyzing SEO problems I...

  11. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    SEO isn't something you do. Global and Mobile SEO Optimize your global teams to focus on SEO signals. Mobile and SEO Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in...

  12. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    And if you do want to implement the canonical URL tag (which you should), then map out a strong strategy with the help of an experienced SEO professional. I conduct a lot of large-scale SEO audits, which can often uncover a lot of large-scale SEO...

  13. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Cloaking" isn't an issue that often crops up on marketing blogs these days, and few SEO professionals will still try to display content to Google that isn't easily visible to users. Google's softening the Panda algorithm is at odds with (or perhaps...