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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    And while the latest local algorithm update fixes the problem for Yelp, many businesses have experienced a loss from Pigeon. Who Experienced a Loss From the Pigeon Update? Google’s local algorithm update, "Pigeon," took flight around July 24, 2014...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  4. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Among those sites was online coupon giant RetailMeNot.com, which experienced an absolute loss of 33 percent, according to Searchmetrics data. RetailMeNot came out with its Q2 2014 earnings this week, and according to MediaPost, the company...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. I have met or worked with some of the most experienced UX experts in the...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on the craziness you just experienced, you and your friends take out your phones to post what’s going on to Facebook. It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study...