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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. I have met or worked with some of the most experienced UX experts in the...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on the craziness you just experienced, you and your friends take out your phones to post what’s going on to Facebook. It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Dynamic serving experienced a 30-percent error rate. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and...

  4. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES, the original search marketing event, makes its triumphant return in...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). It was clear during my analysis that content with sections lifted from third-party content...

  7. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. Up to 60 percent of consumers used mobile exclusively to make a...

  8. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  9. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Much of the YoY growth can also be attributed to Bing, which experienced steady growth in spend over the past five quarters,” the report stated. When it came to which device experienced the most impression growth, it’s no surprise mobile came out on...