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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Dynamic serving experienced a 30-percent error rate. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and...

  2. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES, the original search marketing event, makes its triumphant return in...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). It was clear during my analysis that content with sections lifted from third-party content...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. Up to 60 percent of consumers used mobile exclusively to make a...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Much of the YoY growth can also be attributed to Bing, which experienced steady growth in spend over the past five quarters,” the report stated. When it came to which device experienced the most impression growth, it’s no surprise mobile came out on...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Updating your site with new content isn't enough to successfully...

  9. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Hand in Hand: Combining Social it turns out many of them were experienced bloggers who understood the ins and outs of online marketing. Previously, on British Outfitters . Lisa Hughes, a New York-based content marketer for UK clothing and apparel...