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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Armed with the knowledge of what people are searching for, retailers need to...

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Garcia emphasizes that Minerazzi places users at the center of the search experience.

  5. How to Reach and Market to Moms During the Back-to-School Season [Study]

    The back-to-school event is the second largest shopping experience in the U.S.behind major winter holidays, according to Experian Marketing Services, and a recent study shows what marketing activities reach the decision-makers – the moms – during...

  6. Link Networks: Don't Build Your SEO Strategy on a House of Cards

    They warn against the use of link schemes and specifically mention “using automated programs or services to create links to your site. I mention these because my experience has been that many webmasters won't be upfront with you and will offer you...

  7. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get any question answered. If you click through to companies.searchenginewatch.com and technology...

  8. Google Plans to Combine Mobile & Desktop Ads

    Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own) and seems designed for one purpose only: to generate revenue. When it comes to search, though, users want “the...

  9. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.