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  1. Your Job Is to Make Google Look Good

    You have to start thinking about providing a complete user experience to your visitors. A shopping cart and option to check out now Why, Oh Why, Is This True? A few months back I was speaking with someone, and they asked me an age-old question...

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  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Even if it is your first holiday experience, you have probably heard horror stories from others.

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Once a shopper lands on a website from organic search, it's the shopping experience that keeps them there. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. The better the user experience, the more chance of the...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". These are a hybrid of image and text ads that show prominently on Google SERPs and Google...

  7. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  8. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Add to cart: An item has been added to the user's shopping cart. Long-term campaigns are designed to acquire quality...