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  1. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. You have to start thinking about providing a complete user experience...

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  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen this scenario many times during my Panda work (to various levels). Not only does this completely interrupt the user experience, but you are sending users to a different url automatically. This isn’t as much deception as it is just a...

  3. Industry picks holes in BCR proposals

    For scenario one, this rate converges on an ultimate risk-free reinvestment rate currently set at 3.3%, plus a net spread over risk-free returns, based on long-term historical levels with prudential margins deducted.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. If you stay below that threshold, you will probably not experience the negative drop. In my experience, Panda is rarely caused by one issue.

  5. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. High open rates but low registrations rates can be indicative of a poorly designed user experience or a...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. In fact, the woman with the most experience overall still had a lower score than the...

  7. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    The amount of content being published every day has reached record levels, but unfortunately quality hasn't increased at the same rate. Segment your efforts down to relevant personas and the content will experience a much better success rate as you...