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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? What service level agreements (SLAs) come with the platform? Performing well in local search depends on many different tactics, so finding a...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. High open rates but low registrations rates can be indicative of a...

  3. Forget Big Content – Small Content Is Critical to Search Success

    As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to find what we are looking for. The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Google Analytics has this tool built in at the URL...

  5. How Can Good PPC Managers Become Great PPC Managers?

    It's worth mentioning that the PPC manager's experience is a factor here. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at.