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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The accurate UX objective describes how to impart that knowledge to help the users...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Sharing personal experience is a form of everyday expertise. At the website level, the raters to consider things like contact information, website maintenance and reputation. Keep in mind that there are "expert" websites of all types, even gossip...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? What service level agreements (SLAs) come with the platform? Performing well in local search depends on many different tactics, so finding a...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. High open rates but low registrations rates can be indicative of a...

  5. Forget Big Content – Small Content Is Critical to Search Success

    As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to find what we are looking for. The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Google Analytics has this tool built in at the URL...