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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. In my 25 years of experience on over 250 projects, not one single product has been...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Here's an example of a high-level editorial plan for...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Many blog optimization practitioners recommend writing at this level for your blog. Blogs should be written for the 5th to 8th-grade reading level.

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What unique experience or perspective do you have that's in demand in your industry, but hasn't been claimed by an expert yet? At another level, thought leadership also means that you're respected for your expertise and someone that others consult...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    You can cut through the clutter and filter out the noise by making the web experience more relevant to the individual. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  8. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  9. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...