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  1. "Which Update?" Is the Wrong Question

    If you’re lucky, you have staff with experience in this area, but if you don’t you may need to hire a set of eyes to do an audit of your site. Another major issue is that most people don’t fully understand how the algorithms themselves can impact...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Hire the right people," Beal said. Whether you do it yourself or hire someone, keep focus on building reputation," Beal said. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. The core contingent of NASA Public Affairs people—just about...

  5. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. Understanding how to recruit the right people, bound their job descriptions, and recognize these...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. People love process-driven content that helps them solve a problem. It kills the user experience and their trust in your site. On mobile, the experience is even worse, where it can be near impossible to close out some...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Before we hire a software developer we sit them in front of a computer and require them to write code. Figure out how to do this with your digital marketing talent...

  8. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. LinkedIn is the best way to establish professional credibility especially when you have little or no...

  9. 12 Questions to Separate Social Media Experts From Pretenders

    Alas, the world is full of fast-talking people who know enough buzzwords to convince you to hire them as "social media experts. What is your experience with public relations? Gauge experience in working with the media and an understanding of how...

  10. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    To make matters worse, the removal efforts aren't guaranteed and may also fail, depending on the capabilities of the reputation management firm you choose to hire. SEO professionals, reputation management firms, or anyone who has any experience in...