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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    For the speakers, too, the show proved a valuable experience. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. Much of this is due to the progress we've made in technology.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Many search marketers consider Facebook to be a crucial part of any online marketing...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field. We believe that promotions and pay rises are correlated to results more than years of experience.

  5. Pick Up on Current Events for Link Building

    From my experience there is only one big danger to all of this. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Here's how to prepare your website for future events so you...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Storytelling takes content beyond utility into creating an experience for your customers. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice...

  7. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. But there is hope for all of us. Reputation management expert Andy Beal, chief executive...

  8. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her...