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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. This hybrid approach is something brands may choose to create a...

  3. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  4. Forget Big Content – Small Content Is Critical to Search Success

    As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to find what we are looking for. Getting it right is all about experience and testing in reality, but there are rules to go by.

  5. Pre-PPC Strategies For Launching a New Product

    Some of these are based on my own experience, some might be based on things I've seen or read or heard, and some are probably just hunches. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and...