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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Even if it is your first holiday experience, you have probably heard horror stories from others. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now...

  2. "Which Update?" Is the Wrong Question

    The right question to ask will depend on your skill level and experience. If you’re lucky, you have staff with experience in this area, but if you don’t you may need to hire a set of eyes to do an audit of your site.

  3. 3 Ways to Form More Integrated Social and SEO Teams

    Ultimately, a better connection between your social and SEO teams will allow you to provide a more positive experience for your target audiences. And if you can provide a great experience, or even answer questions before your audience thinks of the...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Not only does this completely interrupt the user experience, but you are sending users to a different url automatically. This isn’t as much deception as it is just a horrible user experience. Trying to click through 30 component pages on your...

  5. Dealing With Onsite Duplicate Content Issues

    Wrong page ranks result in poor user experience The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? After all, most major companies have both a mobile app and a website, and in...

  7. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  8. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Once a shopper lands on a website from organic search, it's the shopping experience that keeps them there. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to...

  10. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...