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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is user experience (partly). It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. There are plenty of designers, and even content people, who may disagree, but I believe it's...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user. At the Citi Global Technology Conference in New York, Twitter’s...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. There is an entire section labeled "Mobile" where Google...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Let me know your experience with call tracking and any positive or negative results in the comments below. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t...