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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Once a shopper lands on a website from organic search, it's the shopping experience that keeps them there. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Keep in mind, you must really consider if this is what your desired...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. In the report, TSA gives examples of the best...

  5. How to Work When Nothing Seems to Work

    While either type of situation can be a very frustrating experience, it’s important to not assume any one person is to blame. Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    If you stay below that threshold, you will probably not experience the negative drop. In my experience, Panda is rarely caused by one issue. Most business owners are way too close to their own websites to objectively review their content, user...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is user experience (partly). It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. There are plenty of designers, and even content people, who may disagree, but I believe it's...

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...