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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In order to get the most accurate data around phone calls, you probably should use a vendor, but paying per number and per minute can get expensive. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...

  3. Google Reveals What New & Expectant Parents Search For

    Having a baby can be an expensive proposition in a number of different ways, and we see parents searching for good value across the board. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    It's estimated that at up to $100 a pop, it's a rather expensive way of finding information, especially since the NTIS probably uses Google itself. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title...