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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Too Expensive The first one is that it's too expensive. So if your reason is that it's too expensive, you can cross that one off the list. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    Note – Keep an eye out for the dev and SEO wearing expensive suits; proceed with negotiation if wearing jeans and sneakers. The number one goal to you is providing top-notch customer service coupled with an extremely sellable service you can be...

  4. Is Super Bowl Advertising Money Well Spent?

    Or, if I can’t afford America’s most expensive 30 seconds of airtime (between $3.7 million and $3.8 million in 2013), can I take advantage of the event in other ways online? Experienced marketing and advertising professionals don’t watch the Super...