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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...

  2. Google Reveals What New & Expectant Parents Search For

    Having a baby can be an expensive proposition in a number of different ways, and we see parents searching for good value across the board. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    It's estimated that at up to $100 a pop, it's a rather expensive way of finding information, especially since the NTIS probably uses Google itself. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later...