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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  2. Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

    It is not all bad news for the search engines, as in addition to having the sites removed from the search results, the plaintiffs also wanted the defendants to cover the legal expenses. Typically, Google gets pirated content sites out of the search...

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    The sooner your organization has a brand protection effort that is led and actively supported by the marketers responsible for your brand's online presence, the lower the risk is of incurring potentially millions of dollars in expenses and eroding...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article? This article represents my opinions, but my...

  5. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    The lawsuit resulted in Oracle getting a bill for some of Google's legal expenses, to the tune of $4 million, over which the parties are still fighting. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order...

  6. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Search engine marketing (SEM) expenses are largely dependent upon what the site owner desires. We all believe that we live within a great nation, and we are correct. We are able to elect our leaders and live without limitation.

  7. Google Forfeiture: Government Splits $500 Million

    Under the program allowing the distribution of forfeited funds among law enforcement agencies who participate in federal investigations, they will not be allowed to use the windfall to cover expenses already outlined in their budgets.