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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Organizations that can mirror and adapt to a new SEO workflow stand to benefit at the expense of their competitors. SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. The mobile opportunity looms large for marketers able to tap into the wealth of data available in a...

  3. Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

    Use unpublished posts to segment but not at the expense of reach. ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to...

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    While the decline isn’t necessarily good, it does show that such an increase in paid traffic isn't decimating organic traffic, as many advertisers worry that they are gaining paid search traffic at the expense of free organic traffic.

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Enhanced monitors are more expensive to setup and keep running so the page in question needs to justify the additional expense. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it...

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    The articles clearly showcased her expertise, but at the expense of the human touch. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation...