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  1. Google Starts Blocking Access to Paid Search Keyword Data

    The AdWords data that our customers value most in Raven is related to that, not whatever paid search query data that they may use for research. However, while the loss of this data would be felt – and has largely been expected – the change isn't as...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. However, our research shows that your quality score is impacted primarily by the CTR of your...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. If human resources or a recruiter is given a list of...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Group discounts for pass holders from the same company are also available by contacting [email protected] and are the best value for the lowest price possible. Search volume around these queries is expected to go up now that Google is...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    This tool will show you trends over time so you can really see if there is value on deep page links. If that number isn't what you expected, ask yourself a few questions: Are they crawling my site frequently?

  7. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Twitter considers its value proposition to advertisers, data partners and users, central to its business. While Twitter’s initial public offering is expected to be among the largest of tech firms this year, its business is but a fraction of the...