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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    A year-end white paper, predictions for 2015, a special webinar, or something else of value would be one way to thank them for their business in 2014 without being too creepy. Adjust your ad copy, keywords, and bids to match your expected return on...

  2. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. A key aspect of good user personas is a description of expected user knowledge.

  4. Google Starts Blocking Access to Paid Search Keyword Data

    The AdWords data that our customers value most in Raven is related to that, not whatever paid search query data that they may use for research. However, while the loss of this data would be felt – and has largely been expected – the change isn't as...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. However, our research shows that your quality score is impacted primarily by the CTR of your...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. If human resources or a recruiter is given a list of...