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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    A key aspect of good user personas is a description of expected user knowledge. Your UX candidate should be able to describe how their designs leveraged expected user knowledge and provided required knowledge users were not expected to have.

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Brands often create content strategies that cater to specific devices and their expected user behavior. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Marketing directors and search engine optimization (SEO) consultants are often...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Base Knowledge: What will the users be expected to know when starting the task. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.