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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Brands often create content strategies that cater to specific devices and their expected user behavior. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Marketing directors and search engine optimization (SEO) consultants are often...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Base Knowledge: What will the users be expected to know when starting the task. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Better than expected! Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. The question really is: how many PPC professionals are taking...