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Expectation

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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The expectation was that there may be at least some mention of the removal of this data – or perhaps some consolation to those who rely upon Google Analytics to measure behavior of visitors that came by way of organic means (such as search and...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. This difference in typical usage location leads to a different type of user...