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Expectation

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Search results beware and be aware, customer service is part two of the social media revolution.

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The expectation was that there may be at least some mention of the removal of this data – or perhaps some consolation to those who rely upon Google Analytics to measure behavior of visitors that came by way of organic means (such as search and...

  4. SEO Game Change: Are You Setting the Right Expectations?

    To take on the same challenge with my team that I face every day with my clients: expectation management. To bring this full circle, after explaining the high probability of my failure to the softball team, they seemed to have the right expectation...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. This difference in typical usage location leads to a different type of user...