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  1. Search Engine Marketing Checklist for Hotel Marketers

    I will expand on this in a later column, but in short, a good checklist is as follows: There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare:

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    You are then presented with a list of influencers and you can expand that list to see more on a subject or you can pinpoint individuals and see their influencers. This gives you a fantastic overview of that individual's online "movements" and, as a...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...