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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    You are then presented with a list of influencers and you can expand that list to see more on a subject or you can pinpoint individuals and see their influencers. This gives you a fantastic overview of that individual's online "movements" and, as a...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    This change is currently available in English on Google.com, however they plan to expand the feature to more countries and languages in the future. Translation: they're taking a bite out of the online auto comparison and shopping industry by...