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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    These questions were included in my recent article on 10 Common Link Building Problems, but I am going to expand upon them here: This starts at the very core of how they think about online marketing and search engine optimization (SEO).

  2. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy.

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    It’s a great way to expand your reach. It could be symptomatic of a bigger issue such as an online reputation problem or an uncompetitive offer. You’re frustrated. Management is worried. Nothing seems to be working and you’re possibly considering...

  4. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    Smartphone penetration is now higher than 50 percent in the U.S.and with falling device prices and broader availability, that penetration rate will expand further in 2013. The amount of information and the fragmentation of online consumer channels...

  6. Is Google Trust Being Scroogled?

    This is all before they are set to expand into further countries in 2013. Speaking of fair, there is a group that has emerged called FairSearch, which claims to be "a group of businesses and organizations united to promote economic growth...