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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  2. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Facebook recently commissioned a study that showed multiple devices are now an...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    For any existing product IDs with more than 50 characters (which you will need to change), the relevancy will be reset for those items - as if they were brand new product in your store. Although the inventory submission format requirement change...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Do you receive positive or negative feedback about it from existing customers? Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.