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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Do you receive positive or negative feedback about it from existing customers? Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly attracting disgruntled customers of competing banks. Face-to-face transactions are replaced with digital transactions that...