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Bits and bobs to keep up with search agency news: Limelight Networks, eXelate, Mullen, ShopLocal, RSG Media Systems and Mixpanel. Funding eXelate, the behavioral targeter, said it raised $15 million in its second round of funding.
LucidMedia, the online advertising demand-side platform (DSP) with integrated real-time bidding, said it entered partnerships with behavioral targeting company AlmondNet; auction-based data exchange BlueKai; and data company eXelate.
