SEO News

Executive Summary

RSS
  1. Integrated Marketing: Why Search Needs a Large Seat at the Table

    Summary Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy, Blast Radius), Mark Huffman (Executive Production Manager...

  2. Search Engine Watch Redesign Breaks Records

    Not wanting to belabor the point, this short executive summary does not do justice to the incredible anxiety that the entire SEW editorial team, Incisive Media and Ultra Knowledge developers felt at the moment of pushing the new site live!

  3. Google Display Network Continues Evolution With 4 New Features

    Summary Google’s Display Network has grown considerably over the past several years, and in 2011 is expected to surpass a $1 billion revenue stream – Google Executive Chairman Eric Schmidt is even envisioning $20 billion+ in display business.

  4. SEO Reporting: Going Beyond Rankings

    Executive Summary In some cases, the analytics data will make it into the client dashboard, and in others, it's sufficient to provide high-level metrics within the executive summary. Executive summaries are typically crafted by the account's senior...

  5. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    Executive summary In summary, the solution must be: enabling not obstructive: facilitating normal business relationships, not interfering with them, while providing content owners with proper control over their content flexible and extensible...