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  1. How to Define a Web Analytics Process to Drive Better Insights

    Seek out one or two executives that can be your long-term sponsor in building and maintaining your insights process. Embed This Process in Your Business by Seeking Executive Sign-off Customization of data collection code is of paramount importance...

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Is it legal to sponsor a trademark or use it in ad copy text? If you sponsor another advertiser's trademark or use it in ad copy text, make sure your use is defensible. Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks...

  3. Video interview with Bruce Clay at SES London 2008

    He has personally authored many advanced search engine optimization tools that are available from his company websites as well as from his booth at the Bruce Clay, Inc.booth at SES New York 2008, where his firm is a Premier Sponsor.

  4. The Search Engine Report, Oct. 4, 1999, Number 35

    You'll also find MSN's own content appearing in the Featured Sites section, along with occasional paid links to MSN sponsor sites. Infoseek executive arrested on solicitation charges Bloomberg, Sept.http://news.cnet.com/news/0-1005-200-121248.html

  5. The Search Engine Report October 4, 1999 - Number 35

    You'll also find MSN's own content appearing in the Featured Sites section, along with occasional paid links to MSN sponsor sites. Infoseek executive arrested on solicitation charges Bloomberg, Sept.http://news.cnet.com/news/0-1005-200-121248.html

  6. The Search Engine Report February 3, 1998 - Number 15

    Sponsor Message =============== Brett Bullington, Executive Vice President of Strategic and Business Development at Excite, says his service has dedicated users that it considers members, but he doesn't expect they think of themselves this way.