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Executive Search Team

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is married to Google executive Dennis Troper and they have four children. Salar and the whole YouTube team have built something amazing. Wojcicki helped lead seminal projects such as image search and AdSense.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Answers can be packaged in a way that might sound good to a novice or even a senior marketing executive not in the day-to-day digital marketing trenches. Hiring criteria and systems that include a detailed job description, years required...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Eric Schmidt Will Take Your Questions Now (Video) – AllThingsDAt D: Dive into Mobile, Google Executive Chairman was interviewed for about an hour. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John...

  8. BlueGlass Acquires Idealizer, Secures European Hub

    We also want to ensure a closer and greater relationship with clients in this region,” says Richard Zwicky, chief executive at BlueGlass. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s...

  9. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    A blatant note to both buyers and sellers of SEO services: a year ago, Eric Schmidt, Google’s Executive Chairman, said, “The social signal, the people you ‘hang with’ is actually a ranking signal. Sellers of SEO services, if your team is able to...