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  1. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. For example, a Google search for 'Adele MP3' shows that...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is married to Google executive Dennis Troper and they have four children. Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    With a head chef who once was executive chef for one of the world's most prestigious cruise lines, my client is attempting to show that nutritious can also be delicious. These translate into search behavior when a certain threshold of despair or...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  8. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a piece written for the Daily Mail, Google's executive chairman Eric Schmidt insisted his firm had listened to the government, and has added 200 people to its books dedicated to finding and removing images of child abuse.

  9. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I can attest to how well the service works because I just hired a new executive assistant in the last month using the LinkedIn Student Job Search tool. For job-seekers right out of college, using LinkedIn and being in the University job search...

  10. My Company Just Died; Now What? Here's How to Take Care of Business

    Our executive team worked tirelessly to make sure everything was in place before they made the announcement. And while it's not optimal to search for a job when you're out of a job (as the saying goes – it's far easier to find a job when you have a...

  11. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    When an executive asks for ROI, what they mean is 'reassure me. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge...

  12. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    My experience tells me that most CEOs view social media as a function of marketing and PR that has not quite proven itself to be worthy of executive attention. Most C-level executives are unaware of the impact their activity, or lack thereof, has...

  13. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy. Search Engine Watch (SEW) asked Secretary Deby Snodgrass (DS) a couple of follow up questions via email.