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  1. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. One the best features on Facebook is Graph Search. For example, a simple search for "Friends of friends who work at The New York Times" resulted...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. For example, a Google search for 'Adele MP3' shows that...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  7. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is married to Google executive Dennis Troper and they have four children. Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...