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Executive Director

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    When an executive asks for ROI, what they mean is 'reassure me. Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    As an executive, you need to monitor what people are saying about you online. If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are...

  7. SEOs: Will You Negotiate a Salary Increase in 2013?

    At the time, Chris Taylor, Director, Executive Search for Onward Search Internet Marketing Division, said, "The recession is long over in digital marketing. Last week SEO Software company, Conductor, released an infographic which compiled data from...