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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is married to Google executive Dennis Troper and they have four children. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the senior...

  4. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on reputation management for...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural edition of the conference formerly known as SES New York. As an early Facebook executive, the founder of a media...

  7. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Google chief executive Larry Page, meanwhile, said his firm had made significant investment in securing its users' data, which was now being "undermined by the apparent wholesale collection of data, in secret and without independent oversight, by...

  8. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims his company was contracted "through an intermediary" to produce the video. It's an advertising campaign with all the subtlety and finesse of an...

  9. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  10. Google's Eric Schmidt Tells iPhone Users How to Switch to Android

    If you're Google Executive Chairman Eric Schmidt, the answer is an Android phone. What do you get the Apple fanboi who has everything? The recommendation came as part of a rare and lengthy Google+ post by Schmidt over the weekend giving the Apple...

  11. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    With a head chef who once was executive chef for one of the world's most prestigious cruise lines, my client is attempting to show that nutritious can also be delicious. Despite everything we know about diet, exercise and health, most of us don't...

  12. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...