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Executive

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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will take on senior executive positions in the new Covario/iProspect organization. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. Google plans to flag links that it censors due to...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  7. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...