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Executive

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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based...

  3. SEO Is No One-Trick Pony

    One question did strike me as something that I think too often is bantered in executive meetings throughout the world… This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated...

  4. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will take on senior executive positions in the new Covario/iProspect organization. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content...

  7. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...