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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular...

  2. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  3. Conquering Content Marketing, Step 5: Measurement

    Apparently Don was brought on to execute the campaign, and didn't know about the hacking until the media covered it. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.