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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Find low quality content, understand the best way to proceed, and execute. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted by Panda 4.0.

  2. Conquering Content Marketing, Step 5: Measurement

    Apparently Don was brought on to execute the campaign, and didn't know about the hacking until the media covered it. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Design and Execute Your Tests with Confidence What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new revenue opportunities, sometimes...