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  1. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    If enacted, S.968 - Protect IP Act (PIPA) and HR.3261, The Stop Online Piracy Act (SOPA), would negatively affect all Internet-based businesses, traditional businesses that have Internet presences or divisions, marketers and advertisers, and all...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    With little exception, they are heavily biased in the company’s favor, absolve the company of any and all legal responsibility for the content, and give the company a period of exclusive publishing rights (I’ve seen everything from one day to one...

  3. Virtuality & Mortality: Who Owns The Online Content We Create After We Die?

    However, this bill ultimately may pit itself against Facebook's own Terms of Service, in which people give up some control of their IP rights: "For content that is covered by intellectual property rights, like photos and videos ("IP content"), you...

  4. Google's Brin Defends Book Settlement in New York Times Op-Ed

    Much of the opposition has surrounded the concern that the settlement would give Google some exclusive rights. The reality is that rights holders can at any time set pricing and access rights for their works or withdraw them from Google Books...

  5. Yahoo Sends Shareholders Letter About Google, Microsoft

    It would also have given Microsoft veto rights on certain future Yahoo! On June 12, we announced a non-exclusive agreement with Google that we expect will generate approximately $250 to $450 million in incremental operating cash flow for Yahoo!

  6. Blended Search Results Change Searcher Behavior

    And even when they are made aware, they often find themselves facing a situation where they need to go back and acquire digital rights to the images and video they have been using in their offline marketing materials.

  7. Copyright Law: What Search Marketers Should Know (Part 1)

    It is a set of exclusive rights regulating the use of a particular expression of an idea or information. This can be either be the original author of the work (the "author" being the creator, or the creator's employer in work-for-hire situations...

  8. Public Relations Train Wrecks

    The editors agreed that carefully considering an exclusive for a publication is a good way to broaden coverage; but again, suggested that exclusive rights are often not honored. The influx of available information, or shall we say the deluge of...