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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Now, it seems the pendulum has swung to the opposite extreme.

  2. Baidu Paid & Organic Search Starter Guide

    Baidu may request other licenses, including your Internet Content Provider license and you must be prepared for this. If you don't have a license to operate in China and do not require one (a hotel in the USA as an example), then you need to do the...

  3. A Few Lessons I Learned About Online Writers Down on the Content Farm

    What many writers don’t realize is that the carefully crafted writing contracts, prepared by the company’s legal team, may give the company the right to publish it on other sites or license it out to other publishers, without any additional...

  4. Virtuality & Mortality: Who Owns The Online Content We Create After We Die?

    However, this bill ultimately may pit itself against Facebook's own Terms of Service, in which people give up some control of their IP rights: "For content that is covered by intellectual property rights, like photos and videos ("IP content"), you...

  5. Google's Brin Defends Book Settlement in New York Times Op-Ed

    Some have claimed that this agreement is a form of compulsory license because, as in most class action settlements, it applies to all members of the class who do not opt out by a certain date. Much of the opposition has surrounded the concern that...

  6. Health Vertical: License and Be Found

    In this case, I think the odds are stacked against making this site a home run because it follows the “license and be found" model. Any of them could make this same licensing deal (assuming it's not exclusive), and knock out sites like Mindsite.

    Published
  7. Google: The Spy Who Loved Me

    He reveals how Larry and Sergey trying to license their PageRank algorithm to "some of the newly formed web search engines. It's an elite, exclusive club. Dr. Hal Varian, Google's chief economist and occasional Freakonomics Blog guest blogger...