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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Pages-per-visit was significantly lower than average. Exclude In-App Ads From Campaigns With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, we can determine where they are in the purchasing cycle or interest in specific products based on pages they visited in past. Combine views of pages or product categories with buying signal modifiers like "review", "buy", "prices", etc.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. In fact, even a negative keyword such as "-blue...