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Exclamation Point

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  1. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    This would put an exclamation point on what has already been a strong year for retail e-commerce,” Fulgoni said. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a 26 percent increase in e-commerce spend over the...

  2. Search Marketing & the Fine Art of Nexting

    Seldom does an exclamation point feel appropriate in an ad (“Free shipping! And the landing page amplifies that exclamation point with a gritty video and challenging, fear-based sales letter. Without this habit, he points out, we could never...

  3. Killer PPC Ads: The Fundamentals

    Google allows only one exclamation mark in the ad text and it must not appear in the title. If price is a competitive selling point, it can help to include this in the ad. If the price point is higher, consider focusing on quality or uniqueness.

  4. Should SEOs Prepare for the End of Google as We Know It?

    I might also throw in some exclamation marks too. I’m not usually one for a conspiracy theory, unless it’s contained within a decent yarn like “The Da Vinci Code”, but over the last year in particular, I’m becoming increasingly convinced that...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Extraneous Words ) to exclamation point (! After “Reality Check: adCenter is NOT a Second Tier Engine” was posted, readers asked how they could improve their PPC results on adCenter – more specifically, how to get more volume while maintaining...

  6. Get More Attention with Legal PPC Ad Symbols

    Your entire ad text may only contain one exclamation point in total. Your title may not contain an exclamation point. I know I promised to write this week about some new techniques for getting great results from PPC Content Networks.

  7. PPC Landing Pages: Surprising Examples

    Advice to Smarter.com: correct the grammar error ("Types of onâï¿Â½Â¦") and spring for a punctuation mark -- like an exclamation point -- at the end of the ad. It's time to kick off the New Year by looking at examples of good and bad combinations...

  8. Killer PPC Ads: The Final Word

    Exclamation points can significantly increase CTRs. My point was perhaps stated in misleading absolute terms. Another reader made an excellent point: an example ad's "correctness" or likelihood to get the click is best judged when it's presented...

  9. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Basically, search marketers started using tons of exclamation points to get the point across – buy branded terms! Far from it.My point was that search marketers should get more precise about calculating 'assist' percentages, and more accurate in...

  10. Use Of AdWords In US Senate Campaigns

    Blue ads were more likely to include an exclamation point. The Rimm-Kaufman Group conducted a small study on how the US Senate candidates and campaigns used Google AdWords this weekend to "swing Senate races" in the last minute hustle and bustle.

  11. MSN Toolbar with Desktop Search Officially Launches

    Type the name of a program preceded by an exclamation point (! This is similar to the preview feature in Yahoo's desktop search application, but Microsoft's preview is painfully sluggish compared to Yahoo's, to the point of being virtually unusable...