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Exclamation Mark

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  1. Killer PPC Ads: The Fundamentals

    Google allows only one exclamation mark in the ad text and it must not appear in the title. The competition isn’t kind. There are likely thousands of advertisers in your industry looking to fill that ad space with clever copy and irresistible offers.

  2. PPC Landing Pages: Surprising Examples

    Advice to Smarter.com: correct the grammar error ("Types of onâï¿Â½Â¦") and spring for a punctuation mark -- like an exclamation point -- at the end of the ad. It's time to kick off the New Year by looking at examples of good and bad combinations...

  3. Use Of AdWords In US Senate Campaigns

    Blue ads were more likely to include an exclamation point. Red ads were more likely to contain a question mark. The Rimm-Kaufman Group conducted a small study on how the US Senate candidates and campaigns used Google AdWords this weekend to "swing...

  4. Compare & Contrast: Ad Guidelines At Overture & Google

    There's another important change we have to make to the ad copy for both Google and Overture, involving the exclamation mark. There, you can use one exclamation mark in your ad text, which is a nice compromise with allowing it but trying to keep...