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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Today, we are finding it much more effective than classic display media buying due to the fact...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. Retailers widely recognize the benefits of expanding their brand to global...

  3. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The scientists all collaborate within an internal online forum to exchange ideas and discover solutions that enable 3M to bring new products to market at a faster pace. For 3M, organic search traffic accounts for 70 percent of all traffic to their...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. Let’s look at the size of the display opportunity, why search agencies are in a unique...

  5. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    It’s a quick exchange, and one that will have no negative impact on the sales process. Click to Call Rate (%) Lead to Sale Rate (%) For example, a sudden spike in the lead to sale rate might signal a sales problem, whereas steady increases in cost...

  6. How Advanced Marketers Will Use Facebook in 2012

    The trick with CalmSea lies within an extra click that prompts your Facebook authorization in exchange for access to the coupon (or other offer). When I spoke to Vivek Subramanian, VP of Products for CalmSea, he said they are seeing upwards of a 70...