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Excel Spreadsheets

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  1. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Excel spreadsheets are a great way to manipulate and dissect the data to get the answers you need. We then created an Excel spreadsheet that outlined all...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is. Advanced reporting: They're calling this a multi-dimensional tool; I'm calling it Excel for...

  3. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Update Your Spreadsheets and Keep Removing Now that you're receiving immediate feedback from Screaming Frog about which links were actually removed, it's time to update your spreadsheets. Keep separate spreadsheets by date so you can track your...

  5. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Attribution is the measurement of user events in result...

  6. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots. This will be most likely done in Excel or a different statistics software, but you need to make sure that...