Put as many ideas as you can into a spreadsheet – this is a brainstorming exercise first and foremost. I use Excel for the matrix. I like to use Excel pivot tables. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing...
We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added quotes and brackets to long lists of keywords so that advertisers could take advantage of phrase and exact match searches.
Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). Increase Productivity in Excel Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and...
Using spreadsheet formulas allow you to make massive bulk changes based on any combination of filters and logic – unlike the PPC desktop tools. Spreadsheets – Microsoft Excel, Google Docs, etc. Bid management is arguably one of the most mundane...
This can be done using Screaming Frog, IIS SEO Toolkit, Xenu Link Sleuth set to spreadsheet export. Excel: Yes! I love digging into what I like to call the "catacombs" of large, established websites that have many years of history behind them to...
Microsoft Excel - Other Spreadsheet Programs Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot tables, and many other data functions/manipulations.
Export keyword rankings into an Excel spreadsheet. Take note of multiple occurrences of the same URLs in your spreadsheet. Sort by URL found in your spreadsheet and if you have multiple keywords ranking in positions 5 through 15 that are mapped to...
On the Excel spreadsheet, simply copy and paste into new rows the above control metrics for as many opportunities as you want to prioritize. Things you’ll need: Some Excel knowledge and some basic math skills.
This can be done using a simple spreadsheet or by using a more advanced campaign URL tracking tool. Once you have all the data, you can compile it in a simple spreadsheet that tracks the performance each piece of content.
Critically, unlike Xenu’s static reports, SEO Spider’s report format is effectively a spreadsheet itself, allowing you to filter and reorder results at will. Originally designed for finding bad links in a site, the simple crawler, especially...
Ad Intelligence will return your results as a new tab in the Excel spreadsheet, which is handy for uploading to your PPC accounts. It’s an Excel plugin, so once you’ve installed it, it’ll be ready to use every time you open Excel.
Get this into a spreadsheet so that you can package it whichever way you need. By setting campaigns as your row labels and clicks as your data, Excel will add up all the clicks which match that row label (e.g.total campaign clicks).
Hand a good linking strategist an Excel spreadsheet full of 15,000 URLs, and they should be able to read it like a map. Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other search quality...
Before running one report or opening an Excel spreadsheet, you need to determine what your objectives are. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to...
A database or spreadsheet to store your data and apply formulae You won't be able to automate this process, so I suggest having a secondary database (or spreadsheet) with a weekly or monthly index. Whether you do this via spreadsheet calculations...
Make a map (usually in the form of an excel spreadsheet) that shows both the old URLs and their new destination URLs. One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle...
Spreadsheet: Almost every SEO creates an Excel or Google Doc spreadsheet at some point to track link building. A simple spreadsheet with a URL, link metrics, contact information, and status will get many first time link builders pretty far.
When finished, simply upload your finished spreadsheet to AdWords/adCenter editor. Instead of going through the exercise of creating these sheets, I’ve made this tutorial available for download here: Build PPC Ads With Excel
Use the filter feature of Excel (or whatever spreadsheet software you use) to filter Website URL column by the text "Bing. Again, pull this data into a separate spreadsheet and total the data. Pull these rows into another spreadsheet and total all...
Paste the output from each into adjacent columns of an Excel spreadsheet. He's a brand manager for a large food and beverage company, and found himself in a bind. The chief marketing officer viewed him as the digital guru, but when asked for an...
