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Excel Spreadsheet

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  1. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). Increase Productivity in Excel Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and...

  2. How to Focus Your PPC Analysis & Optimization

    Before running one report or opening an Excel spreadsheet, you need to determine what your objectives are. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to...

  3. 10 Steps to a Successful SEO Migration Strategy

    Make a map (usually in the form of an excel spreadsheet) that shows both the old URLs and their new destination URLs. One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle...

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Use the filter feature of Excel (or whatever spreadsheet software you use) to filter Website URL column by the text "Bing. Again, pull this data into a separate spreadsheet and total the data. Pull these rows into another spreadsheet and total all...