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  1. How Can Good PPC Managers Become Great PPC Managers?

    We then created an Excel spreadsheet that outlined all the potential factors hindering success. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Excel spreadsheets are a great way to manipulate and dissect...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    What you see here is a drag and drop spreadsheet within AdWords that will allow you to make data exploration simpler and more visual. Choose your attributions and datasets by dropping them into the spreadsheet area, so you can create charts, graphs...

  3. 26 Free Must-Have Tools for PPC Success

    Statistical Significance Spreadsheet I love this Excel plugin for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel Excel is necessary to analyze and manipulate PPC data.

  4. PPC Management Operations: The Ultimate Guide

    The following screenshot is a sample of what your company's spreadsheet could look like, with the various tabs at the bottom: Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Export report to Excel. If web analytics is like gold mining, then a Google...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    The spreadsheet you will create via my tutorial has several other pieces of data you should analyze. After running the report, exporting the data to Excel, and reviewing the various URLs with the biggest drop, you might find some interesting things.

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Export the links into an Excel spreadsheet and then slice and dice the information as you'd like. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools.

  8. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    An Excel spreadsheet is a great way to document this effort. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right.

  9. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Once you have keyword rankings, you can pop that info to your spreadsheet along with your list of keywords, corresponding URLs, and conversion rates. You can now export this report to Excel and perform the remainder of your work outside of analytics.

  10. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    An Excel spreadsheet on a shared drive can do wonders, but here are some guidelines you can think about when starting your own prioritization model. Building a center of excellence analytics practice, whether it's web analytics or data analytics...