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Excel 2013

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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He suggests taking live data from DoubleClick, for example, to Excel, then using your own methods to break it down into points that are applicable and understandable for stakeholders. Yet marketers struggle to pull together a holistic view of a...

  3. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. One good place to start is the social media editorial calendar. You remember, that file you started last year and...

  4. SEOs: Will You Negotiate a Salary Increase in 2013?

    If you can export Google Analytics data into a Excel Pivot Table and then make sense of it, tell people! Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but...