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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The file will come as in Excel form, and then you came enter the data into your email list. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand.

  2. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need...

  3. How Can Good PPC Managers Become Great PPC Managers?

    We then created an Excel spreadsheet that outlined all the potential factors hindering success. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Excel spreadsheets are a great way to manipulate and dissect...

  4. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel Excel is necessary to analyze and manipulate PPC data. Excellent Analytics Plugin for Excel