I use Excel for the matrix. I like to use Excel pivot tables. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Of those that do test, many do so in a haphazard, disorganized manner.
If the dogs eat enough to be a prototype, you won't need to do Excel or Word or PowerPoint, and if the dogs don't eat it, then no PowerPoint presentation is going to save your butt. If you have more brains than money, you should focus on inbound...
I won't go through how you can filter and clean a .json file into something useful, but if you want to have a go, you'll probably find it useful to know how to remove blank cells from a list without changing the order of items, how to convert UNIX...
Google Analytics offers segmentation by query topics through Analytics filters (beyond the scope of this article but more information can be found here) or by exporting data and consolidating offline in Excel.
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. While self-reported data is leaps and bounds better than no...
It's easy for an Excel sheet to makes these types of conclusions, and I'm sure that, in many cases, promotional copy does help increase revenue by creating a sense of urgency to click and buy today. Essentially, in a world where everything is...
And do double-check your copy after adjusting with Excel's =Proper function… The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways ifthey are über nimble, fast to adapt, and understand what makes...
We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added quotes and brackets to long lists of keywords so that advertisers could take advantage of phrase and exact match searches.
Increase Productivity in Excel Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and the grouped tabs turn white. Increase Your Excel and PowerPoint Productivity
It is a topic I'm often talking about, and next week, at SES New York, I'll being covering a few quality score optimization techniques I've picked up using Excel. There must be 101 misconceptions about quality score on blogs and discussion forums...
With the wild growth of the search marketing and so many exciting opportunities, more woman have been attracted to the field to lead – and excel – in search,” Raehsler said. A Day for Reflection s Day and why does it matter?
Frequently, I’ll use Excel to create all possible ad permutations for DKI – it’s easier to spot the bad matches when seen in the context of the ad. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more...
If you haven't used the Google analytics API before, start by using SEO Tools for Excel, which makes it simple to export from Google Analytics as well as Majestic SEO and other tools. These days, many link building methods focus on tactics that...
However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number crunching. This management and employment philosophy has been around since the early 1990s, but it has recently become a really...
Keyword searches allow you to distill down to those people that really matter and csv export means you can then get clever with excel. As marketers you will be very aware of the concept of paid, earned, and owned media.
Practice an optimized content marketing strategy and test each backlink with the RAID test and your web presence will excel over the long term in Google. Even in a post Penguin world, SEO professionals are still asking questions such as:
A quick solution is using pivot tables in Excel. Note: do not simply select “CTR” or “CPC” and “average” as that Excel Function will average these metrics that are already an average. Here we explore the different types of Facebook reports to...
Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. You can either use a quality score monitoring tool such as...
Spreadsheets – Microsoft Excel, Google Docs, etc. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. But it is essential to the health and performance of your campaigns.
Further analysis, with the help of her trusty friend Excel, showed an even more interesting phenomenon: when she added a ‘product line’ column to her keyword ranking report in Excel, and "pivot-tabled" the domains for each product line, she found...
