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  1. How to Remove a Penalty for Unnatural Outbound Links

    Google have stated numerous times in the past that they don't trust external file types as Microsoft Excel as they can contain malware. Following Google's recent manual action against MyBlogGuest and their members, a lot of people have been asking...

  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel Excel is necessary to analyze and manipulate PPC data. Excellent Analytics Plugin for Excel

  3. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    After running the report, exporting the data to Excel, and reviewing the various URLs with the biggest drop, you might find some interesting things. Let's dig into Google Analytics and Excel to compare timeframes.

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major geographic regions. The research surveyed 380 search marketers across a wide spectrum of topics related to...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...