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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    If the dogs eat enough to be a prototype, you won't need to do Excel or Word or PowerPoint, and if the dogs don't eat it, then no PowerPoint presentation is going to save your butt. If you have more brains than money, you should focus on inbound...

  2. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Practice an optimized content marketing strategy and test each backlink with the RAID test and your web presence will excel over the long term in Google. Even in a post Penguin world, SEO professionals are still asking questions such as:

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. You can either use a quality score monitoring tool such as...