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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Nope, this is actually an example of high-quality guest blogging that remains valuable. Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, PlayStation 3, smart TVs, and millions of other devices. As Search Engine Watch observed at the beginning of July, however improbably it seems, the answer is...

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Smart marketers recognize that putting their social media eggs all in one "basket" will minimize potential to achieve best results from social media marketing efforts. The ever-changing terms, display rules of profiles, posts and shares of Facebook...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Here’s an example of the link: http://www.globaltort.com/2012/04/mesothelioma-web-site-associates-with-an-investigative-reporter/ These are all questions you could answer instead of “Does ‘buy’ work better than ‘shop’?

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. Example Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further.

  7. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Well, for some of the companies I’ve helped, the answer is yes. Removing those thin pages, or enhancing them, would have been smart, and could have avoided a disastrous drop in traffic. The answer lies in understanding the SEO tactics being...

  8. Small Business Social Media: 3 Tips to Get Started

    Smart. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. Here's an example of an image that has been repinned on Pinterest more than 1,000 times from my blog.

  9. A/B or Multivariate? How to Choose the Right Type of Test

    If you were to run one on the ad about, for example, you could test removing the dynamic keyword insertion (DKI) from the headline and using the call-to-action “Click to Try it”. To answer that question, let’s take a step back to the basics and...