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  1. Are Scholarship Links Considered Unnatural by Google?

    This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu/studentaid/index.asp? When I search for the following, I see many...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. You could be surprised with how direct traffic from some sites performs when compared to search referrals.

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 500 search referral clicks to the website at search PPC ad costs of $2.99 each for the respective keywords = $1,495 equivalent search ad value Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR...

  6. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Understand your organic search traffic, including which landing pages are receiving the most traffic, and why. We were very happy with the results”, “our core keywords kept rising in the search results”, “business was never better”, etc.