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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox...

  2. Matt Cutts on Links & How to Succeed With Content Marketing

    What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Here’s an example of the link: http://www.globaltort.com/2012/04/mesothelioma-web...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 500 search referral clicks to the website at search PPC ad costs of $2.99 each for the respective keywords = $1,495 equivalent search ad value Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR...

  5. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Well, for some of the companies I’ve helped, the answer is yes. The answer lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website.

  6. Small Business Social Media: 3 Tips to Get Started

    Smart. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. Here's an example of an image that has been repinned on Pinterest more than 1,000 times from my blog.