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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Topical Trust Flow usefully categorizes domains, sub-domains and pages into almost 1000 categories Start with Majestic's site explorer and enter the root domain to maximize the number of results. The categorization is pretty accurate – all the...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But in aggregate, pages with low dwell time and high bounce rates, for example, may be problematic and certainly worth looking further at as part of your comprehensive content audit. Examples would be special offer pages with expired dates, old job...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Often, marketers may put the proper tags (like the ones above) on certain pages, and forget to include them on other pages. Because of this issue, Google has improved reporting to detect when pages aren't linked properly.insert no return tags]

  4. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. These errors result in a poor experience for users, and Google has said that sites...

  6. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And given that user behaviors are also changing with regard to how we use search engines generally, it results in much...

  7. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...