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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    But with rich snippets, for example, webmasters are responsible for marking up their pages to have that information be included. He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Google warns against this, and in June, it announced it would start sending messages to mobile users...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But in aggregate, pages with low dwell time and high bounce rates, for example, may be problematic and certainly worth looking further at as part of your comprehensive content audit. Examples would be special offer pages with expired dates, old job...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Often, marketers may put the proper tags (like the ones above) on certain pages, and forget to include them on other pages. Because of this issue, Google has improved reporting to detect when pages aren't linked properly.insert no return tags]