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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. These errors result in a poor experience for users, and Google has said that sites...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And given that user behaviors are also changing with regard to how we use search engines generally, it results in much...

  3. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  5. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...