The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Another well‐known example is from Google. Take another example of the UK‐based holiday villa rental company, Premier Holidays. Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at...
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
Don’t be left behind by Google updates. She is getting more world renowned speakers to attend, like Google’s Pierre Far. Not only did she expand her network by meeting various other experts in her industry in Europe and the U.S.but she was also...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. He quoted Eric Schmidt, Google’s Executive Chairman, who writes in his book that, “Within search...
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Visualize Trends: Export data on trends such as SEMrush, Google...
The recent Google Penguin update to Google's search algorithm was designed to deal with keyword stuffing among other spammy techniques. Google and other major search engines are getting better at recognizing synonyms as well, meaning you can mix...
What the Compendium does so well is that it explains the customer experience and issues behind what some sites are currently doing in each area addressed, showing you example after example with clear screenshots (many are UK only but the design...
They must obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and competitors continue to optimize their web presence.
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. This month, Google announced it will be expanding its commercial shopping engine for sellers globally, in the UK...
Mine the Free Research at Think with Google Google produces and collates a large collection of publicly accessible research through their Think with Google site. It’s obviously all focused on digital media, but cuts across a range of channels and...
Social is such a strong correlation towards search rankings – as the factors above show – and when assessing the value of content, Google cannot ignore this. And Google are determined to make social work – so much so that their employee bonuses are...
Google issued a report on the London 2012 games that reveals some fascinating insights into mobile search behaviour. According to Google mobile searches quadrupled in the U.S.last year. Said Google's Head of Mobile Advertising Jason Spero:
It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. Google is rolling out their car insurance comparison service across...
As a quick recap, the research concludes that 94 percent of searchers click through on organic search results, and that the top three positions in Google earn 61 percent of the clicks. Social media and SEO are very much separate line items in a...
In fact, it seems that there’s been a lot of confusion and mistakes in implementing this, leading Google to deliver new canonical implementation instructions to the International Search Summit (ISS Munich).
Smartphone searches for information on the Olympics are surpassing those made on tablets and desktop devices, according to data released by Google. For example, in the UK 46 percent of all Olympic searches were made on smartphones and tablets.
For example, if you have a .com site, hosted in Duluth, but it’s targeted to the UK, there aren’t too many signals to the search engines that that’s your intention. In this tab you can set your geographic target to the UK which informs Google of...
Google has also placed increasing importance on social results including Google+ pages through its Search Plus Your World update in November 2011 began to display Google+ pages prominently on the SERPs, similar to images and videos.
It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. As Google’s Avinash Kaushik told us at SES Toronto, companies need to consider that all actions...
