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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    And here’s an example of one of Search Engine Watch’s listings on an m.biz site: Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! I have been asked this frequently enough that I...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    For example, readers who want to search for an exact topic on ClickZ.com can enter a query similar to the one below: For example, a simple "operator:keyword" syntax, such as "filetype:xls intext:username," in the standard search box would retrieve...