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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new story about belonging: So by moving from a single topic 'News / Newspapers' to search for topics that...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. For example, let's take a look at an industry such as yoga equipment.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. It's critical to make Panda-proofing your site a priority, by...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    If you utilize hreflang, Google will be able to display the correct language right in the search results. Below are examples of hreflang annotations for English, French and Spanish.link rel="alternate" href="http://example.com/en/test.htm" hreflang...