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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able...

  2. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...

  3. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here’s a sad example of a "me-too" search results page: Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page I’m biased, certainly, and I understand that AdWords...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Here is an extremely simplified example of how what updating your data feed for availability would look like if you were changing it manually: Data requirements that affect your products’ presence on Google search, potentially impacting whether...