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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bing Ads provided Search Engine Watch with broad match conversion rate over time. But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling this match type.

  3. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Here's an example: In the age of location-aware, semantic search, it's...

  4. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    For example, if you're to look at sites that are popular, for example porn sites are very popular, but people tend not to link to porn sites. So as Google can separate between popularity and authority, how does it then decide based on those factors...