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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    As an example, I'm a virtual nobody, but I'm separated from Tim Berners-Lee, Dolly Parton and Barack Obama by only one level. The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to...

  3. BloomReach Adds 4 New Metrics to Measure Page Quality

    What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in...