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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  2. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  3. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The search giant's replacement of its "engine," which we have all come to know as...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Traditionally, the value in search advertising has always been centered on increases in click-through...

  6. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. Here, Facebook Graph Search is one of the most useful tools around. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar...