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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. Many advertisers include numbers in their paid search ads...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    One example Saify used to stress the power of search to make brands’ lives better was an experience he had working with HTC in the early 2000s. Many brands still fail to understand the importance of search, according to an ad:tech New York panel...

  3. Evolution in Digital Marketing Skill Sets

    For example, search marketers should be familiar with the capabilities of platforms within search, content, marketing analytics, and tracking. This is an exciting time for those working in the advertising and search marketing industry.

  4. Are Scholarship Links Considered Unnatural by Google?

    This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu/studentaid/index.asp? When I search for the following, I see many...

  5. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. Their search results have many links in them. The bottom line is that the search engines want to know that your site does a better job of...

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  6. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  7. Commerzbank draws on bespoke and high volume issuance

    The team has also been quick to respond to events around the world, for example listing products based on Chinese search engine Alibaba just hours after its initial public offering (IPO) in September.

  8. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...