SEO News

Example

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the best bids. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their...