SEO News

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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their...

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Here's an example: If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. At the very minimum, most site should use authorship...

  5. Digital Data Trends – Search, Social, & Content Fusion

    For example, content that: One of the biggest challenges marketers face is understanding what to do with mass data at hand. This was a key theme from the recent ClickZ Live New York. I managed to attend a standing-room only session, where Jim Yu...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Last week, Google confirmed that it would be...