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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    As an example of targeted marketing that offered value, Brady used a small start-up he recently worked with that needed new users. For example, if businesses want to target chief marketing officers (CMOs) who haven't listed CMO as their job title...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  4. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92 referring domains. Weak ties play a crucial role in our ability to communicate with the outside...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...