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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    As an example of targeted marketing that offered value, Brady used a small start-up he recently worked with that needed new users. For example, if businesses want to target chief marketing officers (CMOs) who haven't listed CMO as their job title...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  4. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92 referring domains. Weak ties play a crucial role in our ability to communicate with the outside...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here’s a sad example of a "me-too" search results page: is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...

  7. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Here is an extremely simplified example of how what updating your data feed for availability would look like if you were changing it manually: Here is an extremely simplified example of how what updating your data feed for title length would look...