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  1. Writing Your Way to the Top of Search and Social Results

    Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms. Take Starbucks as an example - you might be writing for Sally Sales Executive...

  2. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    For example, a popular approach that’s gaining ground in the marketing space is agile project management…is it right for you? Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether...

  4. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    Below is an example of the Florida gubernatorial debate that took place on Tuesday, October 21. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    An example of an autoplaying video ad, plus other serious ad problems: For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. As a quick example, I’ve been helping a company that got...

  6. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  7. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    As an example of targeted marketing that offered value, Brady used a small start-up he recently worked with that needed new users. For example, if businesses want to target chief marketing officers (CMOs) who haven't listed CMO as their job title...

  8. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  9. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.