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  1. Search Engine Marketing Checklist for Hotel Marketers

    Examine page URL structure, especially for URLs that may cause duplicate content issues In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites.

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Let's cross-examine these one by one. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers use to build traffic include guest blogging.

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    In its report, Yahoo and Kenshoo listed several areas to examine to improve the mobile experience by asking the following questions: Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile...

  4. Your SEO Competition Isn't Who You Think It Is

    Old thinking that includes outdated assumptions about who our competitors are, how deeply we examine them, and the actions we take to capture our fair share of the search click. I had the pleasure of discussing the SEO competitive landscape as part...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Examine everything and learn from the mistakes of others. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make sure your site is fast: Check out these tools and tips from Google on how to examine the speed of your site. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they...

  7. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to...