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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    According to the 2014 Mobile Behavior Report by ExactTarget, 91 percent of survey respondents said having access to content anyway they wanted it was somewhat or very important to them, and 83 percent said having a seamless experience across all...

  2. Enterprise SEO Update: Rosetta, Covario, Optify & More

    B2B inbound marketing software company Optify has added email marketing, powered by ExactTarget. What have the top enterprise-level SEO software and service companies been up to lately? Read on to discover the latest research, awards, tool updates...

  3. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Rohrs, Vice President, Marketing, ExactTarget, about Kawasaki's keynote on Twitter at SES New York 2009. Rohrs, ExactTarget, on Twitter spam at SES New York 2009 Goodman takes a deeper look at the tactics could turn Twitter into a "digital trailer...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    Jeff Rohrs, VP of agency and search marketing for ExactTarget, points out that as search advertising becomes more granular with geotargeting and dayparting, it can make reproducing results increasingly difficult.