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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. We've already discussed how changing search behavior is pushing traffic further down...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Are they longer tail and very specific to the users query vs more general terms? More people are coming to your site via search engines. Note: You can find this data in the illustration above by clicking Traffic Sources>Search>Organic and then...

  4. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    If you search for the very specific, long-tail term [top 10 ways to drive traffic to your website], you will get a slew of blog posts about this exact topic. However, since these are just indicators to assess quality (and relevancy when it comes to...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: With keyword search data, typically we're grabbing estimated monthly, exact match searches from the...

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. Is the official language of a country its dominant language in search? In the U.S.there are tens of millions of non-English...

  7. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    They can also grab low cost long-tail conversions that otherwise would have gone completely unfound. Quality score is one of the most misunderstood concepts in paid search. Keyword/search relevance I recommend bundling these keywords into entirely...

  8. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  9. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. Typically, query or visit volume is used to determine if a keyword is a "head" keyword or a "long tail...

  10. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    Even brand new websites will bring in long tail search traffic from the search engines if they solve problems for people. There are many ways to get traffic, but in my experience, you can create content that matches what people are searching for...