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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Monitoring influence isn't an exact science, but having a tool that helps you begin to gage someone's online presence can be useful. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    First, let’s look at what used to be a simple science – tracking. The exact real estate that organic results occupy will depend on the search engine and query. Organic search traffic has long been one of the most valuable sources of traffic for any...

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    The science behind these modes is sound. Looking at two metrics – the ration of AND/OR search results and EXACT/AND results provide some important signals. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    However, it’s not an exact science and very few have been able to define mobile context explicitly enough to make it actionable for marketers. Much can be inferred from a user’s exact location beyond their point on a map, such as the type of...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Baking is a science, add too much or too little of one ingredient and your whole recipe could be ruined. Overdoing exact match anchor text will also get you penalized. Outbound links using exact match anchor text from low quality sites (or...